Marketing Measurement Made Easy

Signal2 is a powerful marketing measurement platform that helps you collect, synthesize, and take action on your data, enabling you to attribute impact and optimize your marketing activity.

A line graph showing the impact of working with Signal Squared on improving return on ad spend

Stop Spending Money On Ads That Don’t Work

Signal2 empowers brands to optimize their advertising budget by providing valuable insights on spending and performance. With our platform, marketing teams can easily attribute their activity to impact, ensuring every dollar is spent efficiently.

$20B+
wasted on digital ads
50%
increase in ROI

Discover What Moves the Needle

Centralize Your Data

Bring together your disparate data sources, and collect qualitative insights with surveys, in order to see the full picture and produce that single source of truth.

Analyze Your Performance

Understand how much your marketing activity affects your business outcomes, and experiment your way to success with our advanced features.

Optimize Your Resources

Make every dollar and minute of your time count by shifting your budget and resource allocation towards the things that matter to your business.

Enhance Your Attribution Model With Zero-Party Data

Combine third-party publisher data, first-party clickstream data, and zero-party survey data to validate and enhance your attribution models.

HDYHAU Survey

Marketing ETL

First / Last / Multi-Touch Attribution

Attribution Model Comparison Tool

AI-Powered Insights & Analytics

A users events as they click, search, or shop, and how that connects back to the user
A map of the United States highlighting states that are correlated with each other

Measure View-Through and Offline Conversions with Inference Models

Understand how top of funnel advertising like YouTube, TV, Podcast, or Out of Home and consumer sentiment impacts your business with MMM, sentiment analysis, and geographic based experiments

NPS & Product-Market Fit Surveys

Social Sentiment Analysis

Share of Voice (SOV)

Mixed Media Models (MMM)

Match Market Testing (MMT)

Streamline Your Marketing Measurement with Signal2

Connect Your Data

Connect to over 100+ data sources and upload custom datasets to get the full picture.

Set Your Target

Whether its visits, customers, subscribers, or revenue pick the business goals that you want to focus on.

See Your Results

Automated analytics and our AI-Powered Insights surface what you need to know about your marketing activity.

Take Action

Experiment, learn, and grow your business with optimization recommendations and channel allocation suggestions.

Simplify Your Marketing Measurement

Unlock the power of data-driven marketing with the Signal2 measurement platform.